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4 Reasons Why You Need A Pinterest Business Account

25 November 2020 / by admin

You only need to read my bullet journal posts to know that I love Pinterest. It’s one of my favourite platforms to use and helps drive some traffic to my blog. However, none of this would be possible without the Pinterest business account.

If you’re a blogger or own any kind of business, I’d highly recommend setting one up. It’s free, so you don’t need to worry about parting from your money and you get access to features not available to personal accounts that will benefit your website.

First off, how do I set up a Pinterest business account?

Creating an account is really simple! If you’re new to Pinterest, then you can create an account here or if you want to switch from personal to business, click here.

The main difference when signing up is that you add your business name and website as well as the standard email and password.

Verifying your website

One of the features of the business account is analytics (see more below). To have access to these, you need to claim your website with Pinterest.

Here’s a quick walkthrough for those of you with a self-hosted WordPress blog:

  1. Download Yoast SEO plugin on your blog
  2. On Pinterest, go to setting and claim website
  3. You’ll see a box to put your web address, so add it and click claim website
  4. There’ll be 2 claim options: HTML tag and HTML file. Choose HTML tag.
  5. Go to Yoast settings > Social > Pinterest
  6. Copy and paste the HTML tag into the Pinterest confirmation box and save changes.
  7. Head back to Pinterest and click the red finish button which you should’ve seen below to HTML tag you copied.
  8. Once that’s done, you should see a tick by your website and a message saying site confirmed.

Analytics

Once you’ve verified your account, you will find your analytics through a tab on the homepage. This, for me, is the main advantage of having a Pinterest business account. You can find out your monthly views, engagement numbers, audience insights and more.

You can see what interests your audience have and break each interest down into sub-categories. For example, my viewers really like home decor, but more specifically home accessories. This gives you something to focus your pins and therefore grow your account.

With the engagement statistics, you can find out how many people are clicking through to your website and what style pins do well. If there’s a certain topic that is successful, then think about creating more like that.

Schedule

Do you know that you can schedule pins with Pinterest business? When you create a pin, there are options to pin straight away or at a later date. Select ‘at a later date’, set your time and it’s scheduled! You can have upto 30 pins at any one time.

The downside is you can only schedule your own pins and not others, which is why pinners may favour Tailwind for planning Pinterest content. If you’re still learning about Pinterest though or don’t have means to pay for Tailwind, the business scheduling is a great free tool for promoting your own pins, and you could still have a free Tailwind account to access features such as Tailwind Tribes.

Widgets

No need to search through the WordPress plugin directory for a latest pins or save button widget. With a Pinterest business account, you have access to the widget builder which offers a variety of buttons for your site which help visitors discover your Pinterest easily.

Rich Pins

Rich pins are pins that show the audience more information. On a normal pin, you just see a single description, but rich pins add a title, sub-heading, author, date and description. There are 4 types – recipe, article, product and app. For a blog post, it’s best to choose the article.

The advantage of rich pins is that they provide extra information for the audience, therefore bringing in more engagement.

You can find the rich pins set up page here.

Do you have a Pinterest business account? If you don’t, what’s stopping you? Feel free to send any questions my way!