Do you really need a niche? This question has been at the heart of the blogging community for a long time. I’ve seen various answers, and it’s taken me a while to truly know my opinion on the subject , but here goes.
To put it simply, I don’t think you do. I admire bloggers with and without a niche, several of whom have been successful either way.
If you have a niche, that’s great.
If you have found a niche that works for you, then that’s amazing. You have a topic to focus on and depending on how specific your subject is, then you know your readers will most likely share that same passion.
Why I don’t have a niche
I guess my niche, if I had to say, is lifestyle. I refer to myself as a lifestyle blogger, but then so do a lot of bloggers. I think it’s the only way to sum up my content, which can have a broad subject range.
Personally, I don’t think I could have a specific niche, as I like writing about so many things. I’d see it as limiting if I could only write about one thing.
At the same time, I know what topics I definitely don’t want to write about, and that is just as useful. My blog will never be the place to come to read about sport or cars. However, if creativity, blogging, travel and the various other bits and bobs that I ramble on about are up your street, then come aboard!
I read for the blogger
When I’m reading blog posts, it’s not necessarily because I want to read something on a particular niche. It’s more because I have bloggers that I like, want to support and enjoy their writing style. If I need to find out about something, I’m more likely to google it, than spend time working my way through blogs (another reason why SEO is important).
From that point of view, I don’t mind what the niche is. I could be reading about mental health one minute and interior design the next.
No matter whether you have a niche or not, my absolute rule would be to make sure you are passionate about what it is that you’re writing. That’s what makes great content stand out for me.
What are your thoughts on niches? Do you think you need one?
Let’s connect on social media: