Hey everyone! It’s here! The first of my blogger interview posts has arrived! I am aiming to publish an interview every weekend over the summer, but as I have had quite a few request, who knows they could become a more regular feature.
To kick off the series, Victoria from Lylia Rose has provided some insight as to what blogging and running an online shop is really like.
1) Lylia Rose is made up of your blog and online scarf boutique. How did this all start?
Originally, in early 2012, I started making some handmade cards whilst I was on maternity leave with my daughter. I guess I needed a hobby now I was at home all day with a baby. I made quite a few and decided to set up an Etsy shop to try and sell them. I then started making jewellery and sold this on Etsy and Facebook. My Etsy shop was called Lylia Rose and this is where it all began. I then decided to set up my own website and in 2013 I started a blog to create more content for my website and try and attract more customers. Thing is, I loved blogging! I quickly started blogging about all sorts of things instead of just my jewellery business. I stopped making jewellery and became a retailer instead selling scarves. Over time I fell out of love with the selling and more in love with blogging. The blog took over and it’s now mainly a lifestyle blog with a small shop on the side. I’ve been a full-time blogger for over one year now and it’s my main job.
2) Do you have a secret trick about how you manage your time between the blog and boutique that you would be willing to share?
I now focus on the blog. Originally it was all about my boutique and I never even monetized the blog for the first three years. I was already starting to fall out of love with selling. I love it, but selling online is hard work, particularly as it’s a saturated market unless you have a really unique idea. I was able to sell items every day but through taking part in around 10 networking hours a day to promote my business and nonstop shouting about it. Even then there are so many costs involved that I barely made any profit. Blogging is more enjoyable for me and a lot more profitable, so I spend all my time working on my blog now. I probably now spend 99% blogging and 1% of my time on my boutique. I’m not sure if I’ll continue with my shop in the future. I haven’t decided yet, but I still have a lot of stock to shift whilst I decide.
3) What is the number 1 piece of advice you would give to people wanting to start an online shop?
It can be done, but it’s hard hard work! I actually wrote quite an honest post about the things I’ve learned running an online shop: Things I’ve Learnt from Running My Own Shop Business (the things no one tells you) https://www.lyliarose.com/blog/read_178694/things-ive-learnt-from-running-my-own-shop-business-the-things-no-one-tells-you.html
4) Is there a blogger who inspires you and why?
There are a few bloggers I love, particularly those who blog their way and are also making a business out of it. I guess because that’s what I’m doing. I love Honest Mum, Slummy Single Mummy and Fashion & Style Police.
5) Name 3 blogs you are addicted to at the moment.
Ah the same! Honest Mum, Slummy Single Mummy, Fashion & Style Police.
6) If you could only use 1 social media platform, what would that be and why?
Ooh that’s a tough one. For promoting blog posts I think Twitter is great. But for personal use I love Instagram. Instagram really shows who I am and snippets into my life.
7) Which blog post are you most proud of and why?
I have around 1200 blog posts and I am proud of quite a lot of them! So many of them have taken so much time and effort. I do love this one though as it’s a nice one about becoming a mother and appreciating the little things: The 3 things having children has taught me to appreciate: https://www.lyliarose.com/blog/read_178667/the-3-things-having-children-has-taught-me-to-appreciate.html
8) What future hopes/aspirations do you have for your blog/boutique?
I hope the blog continues to be my full-time passion as it is now. I absolutely love blogging! I have set up a second blog called www.healthyvix.com where I blog about all things healthy – my biggest passion after blogging! I’m hoping I can also build this one up and have two profitable blogs, maybe even three as my husband and I may set up a third together about our campervan adventures! I’m not sure whether I’ll continue with the boutique, it may just continue as a tiny side hustle.
I’m liking the sound of a campervan adventures blog, I personally haven’t come across any blogs like that! To keep up-to-date with Victoria and Lylia Rose, you can find her blog and social media links here:
I hope you enjoyed this interview. Next weekend we will be hearing from Sakshi from capturesunshine.
Have a lovely weekend!